Evidence-based investing is backed by decades of financial economic research. We monitor and review the latest published research and work together with key partners to develop highly effective strategies. Our investment philosophy is grounded in the belief that markets are informationally efficient per the Nobel Prize-winning work of Eugene Fama and incorporates the dominant theories that guide the handling of trillions of dollars of institutional investments.
Asset allocation is the primary determinant of a portfolio’s expected return. Essentially, risk and return are related. We focus on the composition of the total portfolio in relation to the client’s risk tolerance and the rate of return that is required to fund the goals identified in the client’s comprehensive financial plan. Clients are encouraged to realize the benefits of ownership offered by equities, whenever appropriate. An abundance of historical evidence supports the conclusion that equities are the financial asset of choice for investors seeking to fund long-term goals.
Global diversification across asset classes, factor premiums and individual securities, consistent with Modern Portfolio Theory, helps to control portfolio-level risk. Here, we rely on the Nobel Prize-winning work of Harry Markowitz and William Sharpe. While diversification cannot eliminate the risk of market loss, effective diversification does mitigate risk incurred from a single company, sector or country.
Factor exposure, including company size, relative valuation, profitability, and momentum are the basis for “smart beta” strategies that can enhance portfolio return over time. Factor performance tends to be cyclical and diversifying by combining multiple factor exposures can provide more consistent results.
Minimizing costs is a critically important part of portfolio design. We take advantage of institutional fund cost structures with minimal turnover and patient, opportunistic trading that yields a quantifiable price advantage.
Tax efficiency is key to maximizing after-tax return. We incorporate tax-management strategies that avoid short-term capital gains, manage dividend payments and harvest losses. We may also consider the optimal location of assets within accounts with different tax treatments and the use of tax-efficient core equity funds that integrate factor exposures.
Education, in other words, implementing and maintaining a thoughtful investment policy based on evidence and transparency creates the foundation for investment success.
Ultimately, the success of any investment strategy is primarily dependent upon the behavior of the investor. All portfolio designs involve tradeoffs and compromises. The best portfolio strategy for any investor is likely to be the one that he or she can follow regardless of the gyrations of capital markets.
Since 2010, our firm and its members have received recognition by various regional and national media. These awards are determined by a third party and in some cases by our peers in the finance industry. Additionally, we contribute as expert sources and writers in various areas of finance such as investment management and financial planning. Our firm’s members’ articles and quotes have appeared in publications such as Financial Planning magazine, USA Today, NASDAQ and in local news media.
The information we learn from customers helps us personalize and continually improve your experience. Here are the types of information we gather.
We receive and store any information you enter on our Web site or give us in any other way. We do not sell or rent your personal information to others without your consent. We use the information we collect only for the purposes sending promotional information, enhancing the operation of our site, serving advertisements, for statistical purposes and to administer our systems. We DO NOT use third parties to provide customer service, to serve site content, to serve the advertisements you see on our site, to conduct surveys, to help administer promotional emails, or to administer drawings or contests, but reserve the right to do so in the future without advance notice.
Generational Wealth Advisors’ affiliates are all part of one corporate family, they work with one another and may work together to provide services to you. The sharing of your information among affiliates enables Generational Wealth Advisors to serve you more efficiently and makes it more convenient for you to do business with Generational Group. Generational Wealth Advisors is permitted by law to share information with its affiliates. All of our affiliates follow similar privacy policies.
For reasons such as improving personalization of our service, we might receive information about you from other sources and add it to our account information.
Generational Group may license the use of its intellectual property including but not limited to its name, likeness, and logo for the use of affiliated offices. Such affiliated offices may not be owned, controlled, managed, supervised or staffed by employees, officers, or agents of Generational Group. Affiliated offices may be independently owned and operated. For more information about a particular office, please contact Generational Group at its office in Dallas, Texas.
This page may contain other proprietary notices and copyright information, the terms of which must be observed and followed.
Information on this web site may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. Generational Group may also make improvements and/or changes in the products and/or the programs described in this information at any time without notice.
Generational Group does not want to receive confidential or proprietary information from you through our web site. Please note that any information or material sent to Generational Group will be deemed NOT to be confidential. By sending Generational Group any information or material, you grant Generational Group an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute those materials or information, and you also agree that Generational Group is free to use any ideas, concepts, know-how or techniques that you send us for any purpose.
Our computer system protects personal information using advanced firewall technology.
Information Generational Group publishes on the World Wide Web may contain references or cross references to other products, programs and services that are not announced or available in your country. Such references do not imply that Generational Group intends to announce such products, programs or services in your country. Consult a Generational Group representative for information regarding the products, programs and services which may be available to you.
Generational Group makes no representations whatsoever about any other web site which you may access through this one. When you access a non-Generational Group web site, please understand that it is independent from Generational Group, and that Generational Group has no control over the content on that web site. In addition, a link to a non-Generational Group web site does not mean that Generational Group endorses or accepts any responsibility for the content, or the use, of such web site. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature.
IN NO EVENT WILL Generational Group BE LIABLE TO ANY PARTY OR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE, OR ON ANY OTHER HYPERLINKED WEBSITE, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF WE ARE EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Furthermore, all information contained within this website is the property of Generational Group.