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Generational Group Title Sponsor of the 2017 Dallas Jingle Bell Run

By Generational Group

Generational Group Jingle Bell Run

Generational Group is pleased to be title sponsor of the 2017 Jingle Bell Run for the fourth year in a row.

The Jingle Bell Run takes place Thursday, December 21, at the Hilton Anatole, with the first race starting at 6:30 p.m.

This festive, family-friendly, dog-friendly event includes a night-time 5k race, 1-mile fun run and post-race celebration. Carolers and music along the race course will keep things lively, while runners and their dogs are invited to don their best holiday attire.

The after-party will feature a live performance by The Spazmatics, an appearance by the Mavs Maniacs, photo opportunities with the Dallas Mavericks Dancers and complimentary (adult and kid-friendly) beverages and snacks. An award will be presented for the Most Festively Dressed Dog.

Proceeds from the race benefit the Trinity Strand Trail and Dallas Mavericks Foundation.

“The Dallas Jingle Bell Run is an incredible event and I encourage everyone to join in the fun,” said Ryan Binkley, President & CEO of Generational Group. “We are thankful to be in a position to support our community’s youth, families and park system through this sponsorship.”

Generational Group has been a leading sponsor of this event for the past three years. Several associates from the Generational Group and its affiliated companies participate in the race annually.

“Between the race and the after-party, the Dallas Jingle Bell Run is one of our company’s favorite events of the year,” said Terry Johnson, Chief Revenue and Strategy Officer for Generational Equity. “We look forward to seeing more participants than ever, whether they’re adults, kids, or dogs.”

Register for the 2017 Generational Group Dallas Jingle Bell Run at