You know the old saying: You only get one chance to make a first impression.
Although this applies to quite a few areas of life and relationships, it is especially germane in the M&A world. If you are selling your company, you will need to approach your targets with an initial teaser, also known as the Confidential Business Profile (CBP) to make that first impression meaningful.
For the buyers on your list, this document is the initial introduction to your company. As such, it needs to provide enough detail to catch a professional buyer’s attention (keep in mind that they see hundreds of these annually), yet written so that you don’t disclose confidential details about your company.
At this point in the process, they will not have signed a Non-Disclosure Agreement (NDA). This is a very fine line to walk and is one reason why we highly recommend you hire an M&A advisory firm, like Generational Equity, to help you manage your exit journey.
But if you decide to forego the advantages of hiring us, here are some very helpful tips from our friends with Axial about creating an outstanding Confidential Business Profile, one that helps you stand out to buyers when selling your business.
Axial is an online community that connects business owners from start-ups to third generation companies with capital providers. To come up with these ideas on how to create a great Confidential Business Profile, they actually reviewed nearly 9,000 teasers that had been loaded by their clients on the site from 2012 - a pretty healthy sample size!
Here are a few of Axial’s findings for creating an exceptional Confidential Business Profile that will help you attract the attention of buyers when selling your business:
In addition to Axial’s analysis, based on our years of successfully creating great Confidential Business Profiles, we would add:
Hopefully by now you have a better understanding of how important your CBP can be in selling your company. Professional buyers are looking for teasers that have a standard format and that use specific keywords to convey meaning. They don’t like fluff and useless hyperbole. And above all, be accurate. Nothing can destroy a deal faster than data that is wrong.
If you would like to learn more about CBP creation and all the additional documentation you will need to market your company effectively, you should attend a complimentary Generational Equity exit planning conference soon.
These are designed to give you significant information that you can start to use right away to help sell your business for maximum value. Of course, we will also give you the chance to learn more about our services should you want to hire a professional M&A firm to represent you. The choice is yours, but we provide you with the information to run your exit process confidently.
If you are interested in attending or in just learning more about the conference, follow these links:
And remember as you create your Confidential Business Profile: be concise, accurate, and creative. This will help you attract the buyer interest your company deserves!
By Carl Doerksen, Director of Corporate Development at Generational Equity.
© 2018 Generational Equity, LLC. All Rights Reserved.
The information we learn from customers helps us personalize and continually improve your experience. Here are the types of information we gather.
We receive and store any information you enter on our Web site or give us in any other way. We do not sell or rent your personal information to others without your consent. We use the information we collect only for the purposes sending promotional information, enhancing the operation of our site, serving advertisements, for statistical purposes and to administer our systems. We DO NOT use third parties to provide customer service, to serve site content, to serve the advertisements you see on our site, to conduct surveys, to help administer promotional emails, or to administer drawings or contests, but reserve the right to do so in the future without advance notice.
Generational Wealth Advisors affiliates are all part of one corporate family, they work with one another and may work together to provide services to you. The sharing of your information among affiliates enables Generational Wealth Advisors to serve you more efficiently and makes it more convenient for you to do business with Generational Group. Generational Wealth Advisors is permitted by law to share information with its affiliates. All of our affiliates follow similar privacy policies.
For reasons such as improving personalization of our service, we might receive information about you from other sources and add it to our account information.
Generational Group may license the use of its intellectual property including but not limited to its name, likeness, and logo for the use of affiliated offices. Such affiliated offices may not be owned, controlled, managed, supervised or staffed by employees, officers, or agents of Generational Group. Affiliated offices may be independently owned and operated. For more information about a particular office, please contact Generational Group at its office in Dallas, Texas.
This page may contain other proprietary notices and copyright information, the terms of which must be observed and followed.
Information on this web site may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. Generational Group may also make improvements and/or changes in the products and/or the programs described in this information at any time without notice.
Generational Group does not want to receive confidential or proprietary information from you through our web site. Please note that any information or material sent to Generational Group will be deemed NOT to be confidential. By sending Generational Group any information or material, you grant Generational Group an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute those materials or information, and you also agree that Generational Group is free to use any ideas, concepts, know-how or techniques that you send us for any purpose.
Our computer system protects personal information using advanced firewall technology.
Information Generational Group publishes on the World Wide Web may contain references or cross references to other products, programs and services that are not announced or available in your country. Such references do not imply that Generational Group intends to announce such products, programs or services in your country. Consult a Generational Group representative for information regarding the products, programs and services which may be available to you.
Generational Group makes no representations whatsoever about any other web site which you may access through this one. When you access a non-Generational Group web site, please understand that it is independent from Generational Group, and that Generational Group has no control over the content on that web site. In addition, a link to a non-Generational Group web site does not mean that Generational Group endorses or accepts any responsibility for the content, or the use, of such web site. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature.
IN NO EVENT WILL Generational Group BE LIABLE TO ANY PARTY OR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE, OR ON ANY OTHER HYPERLINKED WEBSITE, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF WE ARE EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Furthermore, all information contained within this website is the property of Generational Group.